Better Nature was born from a desire to better understand the impact of the food production system on our planet, with more people looking for a nutritious, affordable, and tasty plant-based source of protein. The answer to the search was a 300-year-old Indonesian staple, Tempeh.
Indonesians have been eating tempeh for centuries. Tested over time, tempeh is a trusted, natural food, made in a kitchen, the good old way. But in the Western world, Tempeh is a new and unknown quantity. From naming to the concept design, our main focus was to create a fun and engaging brand that will put Better Nature at the forefront of the Tempeh movement.
We created a system of characters based around the soy-beans that make up Tempeh. These allowed us to create playful illustrations to adorn the brand. Along with typography that is more playful and colours that are more unique than a lot of vegan products, the Better Nature brand stands out as a challenger brand in a somewhat homogenised market.
![logo ani](/sites/default/files/2019-07/logo%20ani.gif)
![Crisps](/sites/default/files/2019-06/BN_Crisps_The_Plant.jpg)
![bao](/sites/default/files/2019-07/Better_Nature_Tempeh_1_.jpg)
Tempeh is a fermented soy cake, often cooked wrapped and sold in banana leaves. The cake, once sliced has a distinctive pattern that is the inspiration for our Bean Army.
![Tempeh](/sites/default/files/2019-07/tempeh001.jpg)
![Message](/sites/default/files/2019-06/BN_Type_The_Plant.jpg)
![4 bean ani](/sites/default/files/2019-07/4bean003.gif)
The name Better Nature refers to our natural sense of goodness, as a society looking to protect the environment, as well as the amazing natural product that is tempeh
![Crisps Front and Back](/sites/default/files/2019-06/BN_Crisp_Front_%26_Back_The_Plant.jpg)
One of Better Nature's exciting products in the pipeline is tempeh crisps. As a high protein, low fat food, the crisps are a healthy snack for everyone and vegans in particular. It's good to eat, and it's a positive, bright, fun brand with packaging to match.
![bean001](/sites/default/files/2019-07/ezgif-2-9d5417529f71.gif)
![bean 004](/sites/default/files/2019-07/bean_green_loop_02_v02.gif)
![bean005](/sites/default/files/2019-07/bean005.gif)
![bean 003](/sites/default/files/2019-07/bean_green_loop_01_v02.gif)
Better Nature's fresh tempeh products will be vacuum packed for maximum freshness. Tempeh can be produced from any pulse, bean or nut so the variations are endless!
![Fresh Tempeh](/sites/default/files/2019-06/BN_Fresh_Tempeh_The_Plant.jpg)
![Fresh Tempeh Variations](/sites/default/files/2019-06/BN_Fresh_Tempeh_Variations_The_Plant.jpg)
![talking](/sites/default/files/2019-07/BN_Lets_Talk_The_Plant.jpg)
![T Front](/sites/default/files/2019-06/BN_Tee_Front_The_Plant.jpg)
![T Back](/sites/default/files/2019-06/BN_Tee_Back_The_Plant.jpg)
![Bus](/sites/default/files/2019-06/BN_Bus_The_Plant.jpg)
![6 Posters](/sites/default/files/2019-06/BN_Posters_The_Plant.jpg)
![Website](/sites/default/files/2019-06/BN_Website_The_Plant_0.jpg)
![detail](/sites/default/files/2019-07/BN_Crisp_detail001_The_Plant.jpg)
Food packaging is not just an art, but a craft. The devil is in the detail.
![Crisp Back](/sites/default/files/2019-06/BN_Crisp_Front_%26_Back_2_The_Plant.jpg)